"France is Back " Our civic engagement centred on the French regions

Since the fall of the Berlin Wall and end of the Cold War, the global economy has seen the unprecedented development of international trade and globalisation. For a country like France, this phenomenon was synonymous not only with considerable purchasing power gains for consumers, but also offshoring, deindustrialisation and skyrocketing real estate prices in urban areas... triggering extensive changes in society. With 17,000 contact points in France (post offices, partnerships with city halls and retailers), La Poste Group operates all across the nation. Because we value the strength of our regions, local engagement is a core value for LBP AM.

• Structural domestic reforms implemented through substantial tax cuts (CICE competitiveness and employment tax credit created, corporate tax and production taxes reduced, housing tax eliminated, etc.) for a total of around €100 billion, which should gradually enhance the country’s competitiveness and attractiveness.
   
• Growing influence on the construction of Europe due to Germany’s struggle in deciding on key issues for the future such as its energy mix, military capacities, geopolitical stance on China and the United States, etc. The power balance between France and Germany could very well tip in France's favour, thus steering the union’s decisions towards its economic model.
   
• For the third year in a row, France ranked as the No. 1 most attractive country in Europe for foreign investors, according to the EY survey published in May 2022. One out of five investment projects in Europe now takes place in France, creating jobs and economic benefits for the country. This appeal was made possible by the impact of the reforms to the presidential term of office (reduced to five years) and the stimulus plan, which stepped up and improved communication on the country’s structural advantages.

• France’s ambition of reindustrialising to combat the shortcomings highlighted by the Covid-19 crisis and the war in Ukraine is hard-wired into the political agenda. There are two areas of focus with the potential to fuel the renaissance of French industry: namely the digital transformation and the incorporation of environmental issues. France boasts keen expertise in nuclear power and renewable energy, and is working to create a new industry in green hydrogen, all sectors making critical contributions to the fight against global warming.

• Lastly, France is ideally positioned to take advantage of the new global growth cycle. Emerging economies are in the process of changing their development model to focus on consumption. The expansion of the middle and even upper classes in these countries has generated an increase in consumption of luxury products and interest in travel, both of which happen to be specialities of the French economy.