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On September 14, 2023, to mark World Clean-up Day, La Banque Postale organized a garbage collection in the streets of Paris to raise awareness of unchecked pollution. Its subsidiaries LBP AM, Louvre Banque Privée and Ma French Bank were also invited to take part.
Several hundred cigarette butts collected in just a few minutes. This was the outcome of the 2023 edition of Clean Up Day organized by La Banque Postale and its subsidiaries LBP AM, Louvre Banque Privée and Ma French Bank, on September 14. Orchestrated worldwide, this operation aims to mobilize citizens "for a waste-free planet". An objective in line with the citizen group's CSR commitments.
Taking place for an hour around the head office of La Banque Postale, in the 6th arrondissement of Paris, the waste collection consisted mainly of collecting hundreds of cigarette butts. A global scourge, since a single cigarette butt contains around a hundred harmful substances and can contaminate almost 500 liters of water. Carried by rain and wind, cigarette butts decompose and end up in the oceans, further damaging water quality and the biodiversity that depends on it. By collecting over 200 cigarette butts, teams from La Banque Postale and its subsidiaries have helped to preserve 100,000 liters of water.
This mobilization also resulted in the collection of all kinds of packaging discarded in the streets and barely-begun food abandoned on the sidewalks. Waste that adds to the millions of tonnes of garbage dumped into our oceans and seas every year. It's an alarming fact, and one which justified the organization of Clean Up Day by the LBP Group, whose stated aim was to make employees and passers-by, who witnessed the operation, aware of this daily pollution and incivility.